Marketing · ASE Bucharest
Marketing with people at its heart
For me, marketing has always been the perfect meeting point of human nature, creativity and structure. Behind every brand, every buying decision and every campaign there are people. When we truly see them, marketing becomes a form of care.
In the lecture hall
Marketing lecturer, PhD, at ASE
I earned my bachelor's, master's and PhD in marketing at the Bucharest University of Economic Studies (ASE). Since 2013, back when I was still a PhD student, I've been on the other side of the desk, and year after year I watch students discover that marketing means, above all, understanding people.
I teach, research and write about how brands can build real relationships with the people they serve.
My book · 2026
Human-centric Marketing
A book about marketing that starts with people: their needs, their emotions and their values, not just the numbers.
I wrote it for students, for marketers and for anyone building a brand who wants it to be truly about people.
Consulting
Let's put people at the heart of your brand
I work with teams, entrepreneurs and organisations who feel their marketing could be more human, warmer and closer to the people they serve. I bring a researcher's rigour and the heart of someone who loves people.
Consulting
Together we look at your brand, your communication and the experience you offer, and find where people can truly be placed at the centre.
Training and workshops
Practical sessions for teams on human-centric marketing, communication and authentic customer relationships.
Conferences and speaking
I'd love to speak at your event about marketing, people and how we can bring them together.
Teaching and on stage
Where I feel at home
